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UX Design I POC

Client:
Maruti Suzuki Brezza

My Role:
UX Designer at

ZEUX Innovation

Team:
ZEUX Innovation

Harshal, Sudarshan & Ritusri

Project Timeline:
2 weeks

As part of their digital transformation initiative, MSIL Brezza is looking to do a UX redesign of their current landing page to…

Create experiences that resonate deeply with customers’ needs & expectations 

•Make engaging with Maruti Suzuki a joyful and interactive experience

•Inspire confident purchasing decisions

•Infuse immersion, excitement and anticipation

•Optimize the content to make it more intuitive, informative & affinity focused

•Align with a mobile-first approach


Key Deliverables: Landing page for Maruti Suzuki's Brezza

1. Understanding the user

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2. Understanding the brand's voice

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Hottest tech

Glamorous

Power to be wicked

All new hot & techy

Cool new tech for a cool new generationt tech

Wickedly smooth

Trendy

3. Using Jinsop Lee's immersion theory

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5-sense theory

for exceptional experiences

Websites

only rely on sight"

Brezza's redesign

relies on "sight" and "sound"

Before I After

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Please note:

The mockup you are about to see is purely conceptual. The visual styling, branding, imagery and copy are only for representational purposes.

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Tip:

For the best experience, please ensure your audio is turned on. The website includes an audio-visual footprint designed to enhance the experience.

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