
UX Design I POC
Client:
Maruti Suzuki Brezza
My Role:
UX Designer at
ZEUX Innovation
Team:
ZEUX Innovation
Harshal, Sudarshan & Ritusri
Project Timeline:
2 weeks

As part of their digital transformation initiative, MSIL Brezza is looking to do a UX redesign of their current landing page to…
•Create experiences that resonate deeply with customers’ needs & expectations
•Make engaging with Maruti Suzuki a joyful and interactive experience
•Inspire confident purchasing decisions
•Infuse immersion, excitement and anticipation
•Optimize the content to make it more intuitive, informative & affinity focused
•Align with a mobile-first approach
Key Deliverables: Landing page for Maruti Suzuki's Brezza
1. Understanding the user

2. Understanding the brand's voice





Hottest tech
Glamorous
Power to be wicked
All new hot & techy
Cool new tech for a cool new generationt tech
Wickedly smooth
Trendy
3. Using Jinsop Lee's immersion theory



5-sense theory
for exceptional experiences
Websites
only rely on sight"
Brezza's redesign
relies on "sight" and "sound"
Before I After





Please note:
The mockup you are about to see is purely conceptual. The visual styling, branding, imagery and copy are only for representational purposes.

Tip:
For the best experience, please ensure your audio is turned on. The website includes an audio-visual footprint designed to enhance the experience.
