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Branding and Packaging

Food Packaging I Doughnuts

Ideation

Since it was for a single doughnut the design of the package was challenging.

A lot of factors like cost, wastage and durability had to be taken into consideration while designing the same.

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Concise & Durable

The package can be held with one hand and is quite durable to hold the doughnut

Semi circle cut

The cut has been given on the yellow box so that it's easy for the consumer to pull the inner box

Cardboard Chips

This keeps the donut safe

and intact during transit.

Curved Surface

This helps in removing the donut safely without messing your hands.

Interactive Package

The consumer can experience

the interactivity while sliding

the inner box.

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